This privacy policy outlines how we collect, use, disclose, and protect your personal information when you use our site or services. We are committed to protecting your privacy and handling your data transparently and securely, in accordance with applicable data protection laws and regulations, including principles found in the General Data Protection Regulation (GDPR) and other relevant legislation.
We collect information you provide directly to us when you use our site, such as when you place an order, create an account, subscribe to our mailing list, participate in a survey, or contact customer support. This may include:
- Identification and contact information: such as your name, billing address, shipping address, email address, and phone address.
- Payment information: such as payment card details, processed securely through our payment gateways.
- Order and transaction information: details about products purchased, order history, and transaction amounts.
- Account information: login credentials, account preferences.
- Communications: records of your interactions with us, including chat and email correspondence.
We also automatically collect certain information when you visit or use our site, including:
- Device information: such as your IP address, browser type, operating system, and device identifiers.
- Usage data: information about your browsing activity on our site, pages viewed, links clicked, duration of visit, and referring URLs.
- Location information: general location derived from your IP address.
We use the information we collect for various purposes, including:
- To process and fulfill your orders, manage payments, and deliver products and services.
- To provide customer support and respond to your inquiries.
- To manage your account and provide you with access to site features.
- To communicate with you about your orders, account, and updates to our services.
- To personalize your experience on our site and provide recommendations.
- With your consent, to send you marketing communications about our products, promotions, and news.
- To improve our site, products, and services based on your feedback and usage patterns.
- To detect, prevent, and address fraud, security issues, and other potentially harmful or illegal activities.
- To comply with legal obligations and enforce our terms and conditions.
We process your personal information based on several legal grounds, depending on the purpose of processing:
- Performance of a contract: We need to process your information to fulfill your orders and provide the services you request (e.g., processing payments, shipping goods).
- Legitimate interests: We process data for our legitimate business interests, such as improving our services, preventing fraud, and marketing (where not based on consent), provided these interests do not override your fundamental rights and freedoms.
- Consent: We may rely on your consent to process certain information, such as sending you marketing communications (where required by law) or using specific types of cookies. You have the right to withdraw your consent at any time.
- Legal obligation: We may process your information to comply with applicable laws and regulations.
We may share your personal information with third parties in the following circumstances:
- Service providers: We use third-party service providers to perform functions on our behalf, such as payment processing, shipping, data storage, marketing, and customer support. These providers have access to personal information necessary to perform their services but are prohibited from using it for other purposes.
- Business transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of the transaction.
- Legal compliance and protection: We may disclose your information if required by law, subpoena, or legal process, or if we believe disclosure is necessary to protect our rights, safety, or property, or the rights, safety, or property of others.
- With your consent: We may share your information with your consent or at your direction.
We do not sell, rent, or trade your personal information to third parties for their marketing purposes without your explicit consent.
We implement technical and organizational measures designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include encryption, access controls, and secure data storage practices. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
Depending on your location and applicable law, you may have certain rights regarding your personal information, including:
- The right to access your personal information.
- The right to request rectification of inaccurate or incomplete information.
- The right to request erasure of your personal information.
- The right to request restriction of processing of your information.
- The right to object to the processing of your information.
- The right to data portability (receiving your data in a structured, commonly used, and machine-readable format).
- The right to withdraw consent at any time where processing is based on consent.
- The right to lodge a complaint with a competent supervisory authority.
To exercise these rights, please contact us using the contact details provided below. We will respond to your request in accordance with applicable law.
Your personal information may be stored and processed in countries outside of your own jurisdiction. When we transfer your information internationally, we take steps to ensure that appropriate safeguards are in place to protect your personal information in accordance with this policy and applicable data protection laws.
We use cookies and similar tracking technologies (like web beacons and pixels) to collect and use information about you, including to analyze traffic and usage on our site, improve your browsing experience, and provide targeted advertising. You can manage your cookie preferences through your browser settings or potentially through settings on our site.
Our site is not intended for use by individuals under the age of majority in their jurisdiction. We do not knowingly collect personal information from children without parental consent. If we become aware that we have collected personal information from a child without appropriate consent, we will take steps to delete that information.
We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our site. We encourage you to review this policy periodically.
If you have questions or concerns about this privacy policy or our data practices, you can contact us at our physical address:
Pesona Pria Apparel
15 Jalan Universiti
Suite 3A
Petaling Jaya, Selangor, 46200
Malaysia